Reamir & Co. Donated their Innovative New Line of
High Performance Grooming Products
To Children of the City’s “Champions of Hope” Benefit Gala
Special Guest of Honor Gwyneth Paltrow
Marina Rubinoff Gwyneth Paltrow & Arthur Rubinoff of Reamir & Co. Photos by Rob Rich Also available in high-res @ societyallure.com
New York, N.Y.-August 5th, 2009 –New York’s upscale Barber Shop Reamir & Co. generously donated over 500 pieces of its line of all natural men’s grooming products to help raise funds for the Children of the City Fundraiser. The event was held at the Tribeca Rooftop in New York City and honored Oscar winning actress Gwyneth Paltrow. Ms. Paltrow said she was going to give the shampoo and shaving cream made with essential oils to her rocker husband, Chris Martin, lead singer of the world renowned Rock band Cold Play. Reamir & Co. is known for reviving the nostalgia of the past with scissor cuts, razor shaving and royal treatment has now added their own unique natural men’s grooming line. The full line of natural grooming products with the tag line includes shampoos, conditioners, hair gels, shaving cream, aftershave, cologne, hair-wax scalp therapy and their one and only gel + leave in conditioner.
Reamir & Co.’s mission is to bring quality natural grooming products to people around the world making sure that products produced are Natural and are one the of the first men’s grooming products that contain essential oils. They are free of artificial colors, harsh detergents, and alcohol. Their distribution channels are spreading across country through local barber shops. They will use today’s technology to provide access to their products around the world
In today’s busy world convenience and value are essential. Over the years, this reputable men’s parlor has proven to be one of the most trustworthy barber shops in the area with the highest customer satisfaction. Reamir & Co. has made a trip to the barber shop an experience like no other.
Besides their numerous celebrity clients Reamir & Co. serves thousands of regular customers. Their reputation has not gone unnoticed not only by New Yorkers but in fact, when Regis and Kelly Live were looking for a barbershop to tape part of segment for a wedding episode they turned to Reamir & Co., in which they cut Regis’ hair on the show at their Upper West side location.
Arthur Rubinoff is the founder and CEO of Reamir & Co. the man behind the vision to bring artistry back to the barber shop. Arthur is inspired by his father’s classic approach to barber shop artistry. “I am revitalizing the old art of cutting hair with scissors and comb. People appreciate the extra time and the care that a classic hair cut takes, and the results are significantly better than electric trimmers. I hear all the time how they’ll never get a hair cut with the machine ever again,” says Arthur with a grin. In addition Arthur is a philanthropist at heart. Aside from his barber shop artistry, Arthur is currently building a synagogue with a day care program for widows. The “Angels Day Care” which is housed by Rubin Ben Yitzhak Haim is a non-profit organization.
Currently, the barber shop is working together with the state-of-the-art American Barber Institute (A.B.I.) to set the standard for exceptional service for the modern man providing the best value for the experience to feel good and look great. A.B.I. School of Barbering and Cosmetology is licensed by the Education Department of the State of New York and Reamir & Co. is now staffing A.B.I. graduates to apprentice at their select locations.
[Michael Imperioli. All photos by NICK HUNT for PMc] Tuesday night at Touch, Michael Imperioli and his punk inspired band, La Dolce Vita, rocked the launch party for Reamir & Co.’s new line of upscale grooming products. Fans of the classic barber shop, including Eric Weinstein, Dominick Mancino, and David Bryan of Bon Jovi, came out to celebrate their shot at a d.i.y. “royal shave.” Model Linda Vojtovaalso apparently approves.
Linda Vojtova, David Bryan, Tiffany Jimenez, Daniella Derderin, Nicole Bourboulis
John Fialiano, Danielle Fialiano, Eric Weinstein, Arthur Rubinoff, Marina Rubinoff
As trendy barbershops and men’s salons have cropped up in New York City in the past several years, one firm, called Reamir & Co., has quietly built an infrastructure of numerous unassuming barbershops that mix old world style and modern motifs.
Reamir, which was founded by Uzbekistan native Arthur Rubinoff, 34, with the opening of a barbershop on Columbus Avenue on the Upper West Side in 1999, has seven locations in the city, including two in Queens, and plans to open two more in Manhattan by spring.
The first new shop, a five-chair location, is to open in a month on 53rd Street between Second and Third Avenues and target male clientele in a neighborhood dense with office buildings. The second, a four-chair space, will be located at 293 Mercer Street, heavy with the foot traffic of New York University students.
The two new locations could each pull in sales of between $250,000 and $300,000 in their first year — in line with his existing locations, according to estimates by industry sources.
Rubinoff, who said in an interview Wednesday that 99 percent of his clientele is made up of guys, added he envisions eventually opening 18 barbershops in the city, with the next possible spaces popping up near Columbia University, Harlem and SoHo.
He’s also going overseas this year, with the opening of Reamir locations in Israel and Moscow. Rubinoff’s strategy calls for all locations to be less than 500 square feet, with three to five chairs and one shampoo station.
“We try to limit the size of the stores to manage expenses — especially in this economy,” he remarked.
The firm’s two key existing locations are at 251 East 57th Street and at 141A East 44th Street, near Grand Central Terminal, where Franco Frustaci, a master barber for 33 years, is partner. The 44th Street space features Belmont barber chairs from the Twenties, a bright interior and a Swarovski crystal chandelier.
Haircuts at Reamir start at $16 and a wash, cut and dry goes for $22 and up. There’s also a signature barber shave that ranges from $20 to $35.
On top of the steady growth strategy, next week Rubinoff is poised to sign Japanese actor Cary-Hiroyuki Tagawa (“Memoirs of a Geisha,” “Mortal Kombat”) to be the face of the brand. He’s also putting together a product launch party for March 31 that is to feature a performance by Michael Imperioli’s rock band, La Dolce Vita.
In addition to the barbershops, Reamir also markets an eight-item, essential oil-based product line that includes a shampoo, conditioner, two gels, a pre-shave oil, shaving cream, aftershave balm and a witch hazel toner. And, Rubinoff is going green this year by converting the packaging of the Reamir bottles and bags into corn-based plastic materials that make the packaging biodegradable. He’s also working on two new hair care items, one of which will be a beeswax-based product.
Rubinoff, a third-generation barber, grew up in a barbershop from the age of three, after his father opened a barbershop in Uzbekistan in 1975.
“This is my [calling],” he said. “This is what I love to do.”
New York’s most nostalgic barber shop, Reamir&Co., has recently added grooming products to its already booming business of scissor cuts and razor shaves. The new line (with “Who’s the Man?"—the male equivalent of “Because You’re Worth It"—emblazoned on each bottle) features all-natural, alcohol-free shampoos, conditioners, gels, creams, aftershaves, and a peculiar blend of gel and leave-in conditioner. Of his old-school approach to buzz, Reamir&Co. founder and CEO Arthur Babadzhanov (we totally thought his name was going to be Reamir too) explains, “I am revitalizing the old art of cutting hair with scissors and comb. People appreciate the extra time and the care that a classic hair cut takes, and the results are significantly better than electric trimmers. I hear all the time how they’ll never get a hair cut with the machine ever again.”
Reamir&Co. already has six New York locations, thousands of regulars, and a bunch of celebrity clients (not least among them, the Reeg!), and has announced plans to open three new Manhattan shops. Get in for a cut quick—before the Donald gets any bright ideas. —N.H.
Arthur Babadzhanov based the design of Reamir & Co. on the barbershop his dad ran back in the U.S.S.R.—not exactly a haven for fussy haircuts—and his debut line of grooming products is similarly old-school, emphasizing substance over gimmick. The collection features both shampoo and shave stuff, including a cream ($16) that smells good without being girlie—impressive, considering it's made in part from marigold oil (we assume that bit wasn't Soviet-inspired). The timing's decent, too—we can think of at least two guys in need of a shave. Reamir & Co. grooming products, $14-$22, 303 Columbus Ave., NYC, (212) 877-4255, also available at reamir.com
STAFF
Photo: Elissa Wiehn
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